About Us

Alliance Reservations Network's was established in 1995. Founders Pete Bertenshaw and Tad Fuller both knew the future of travel was automating the research and booking process online. Since then, Alliance has worked tirelessly to that end. From one of the web's first hotel booking engines and online customer service applications, to spreading the word using partner marketing programs and search engine optimization, Alliance has become a pioneer and leader in the online hotel industry.

As CEO, Mr. Bertenshaw is always looking for ways to build a better mousetrap. From building unique partner programs, private-label booking engines, membership based hotel booking portals, to meta-search technology, group and team custom booking engines and much more, Alliance is always looking for ways to add additional value for our customers and partners alike. No other online hotel booking company provides as much content, pricing options, images, maps, virtual tours, customer rating systems, or our unique 2-step booking process. Alliance and their employees will continue to pioneer new ideas and concepts to help customers make a more informed hotel and travel booking decisions and help our marketing partners find their perfect niche.

Today, Alliance markets several products to industry professionals as well as consumers. In addition to traditional online bookings, Alliance also provides online team/group bookings, membership discount programs, unique partner programs, corporate accommodations solutions, and travel agency hotel booking options.

Alliance's corporate goal is to provide targeted hotel booking technology tools and services directly to the consumer, and to provide Alliance partners the tools and technology needed to conquer niche markets and gain market share.